This is one of the pictures that prompted a lot of sniping back and forth in a recent Design*Sponge post. Not more than the perennial feuds over painting wood, perhaps, but fairly heated by design blog standards. The images were shot for Apartamento (although not the issue I bought). So, an "everyday life" interior (actually a summer home in Sweden). Personally, I find the images inspirational, although not a look I'd try to reproduce whole. Those floorboards would help anything.